At the core of Indigofera Prima Jeans is an unswerving dedication to quality, detail and craftsmanship, and an ongoing love affair with denim. The name is a tribute to the color indigo - the very essence of jeans, at the heart of denim manufacturing. Indigofera is the origin - the beginning of all denim.
Prima is the ambition, the vision of old-fashioned quality and enduring workmanship. It should come as no surprise that the founders of Indigofera, Johan Soderlund and Mats Andersson, have been active in the international denim industry for decades, reaching a unique depth of knowledge and expertise, and successively carving out their irreducible and uncompromising vision of the dream jean.