White Horse is completely of Swedish origin and was at the start being manufactured in Perfumery Segers premises on Karlavägen in Stockholm. In the early 60’s White Horse was the dominant men’s series on the Swedish market, and the only complete.
Now the brand is back in full force. Some perfume oils, because of current regulations have been replaced by synthetic oils. However, the part still genuine rose oil in White Horse. Moreover – and this is unique – White Horse Eau de Toilette is still stored in oak barrels.
All products are made in Sweden